Company description: Criterion is a 35-year-old company based in US. Company is on mission to develop world’s leading HCM software. Its software is currently deployed in US, Canada, and UK.
Criterion delivers the best user experience, functionality and value, bar none. HCM software is built specifically for the needs of mid-sized companies, based on 30 years of experience in that space.
Company’s sleek software suite simplifies every aspect of workforce and talent engagement across the entire employment lifecycle. And everyone in your organization—from HR to the C-suite to managers and employees—will love using their simple, modern platform.
Job Purpose: We're looking for a full-time Digital Marketing Manager to harness digital expertise and lead Criterion’s digital/growth marketing initiatives with energy and precision. This role focuses on driving high-value, high-engagement strategies such as personalized marketing, ABM (Account-Based Marketing), and customer-led growth. The ideal candidate is proactive, data-driven, and thrives on developing and executing impactful marketing strategies using state-of-the-art tools.
Duties & Responsibilities:
- Social Media Administration
- Customer Newsletter
- SEO Content / Collateral
- Co-ordinate with Conversion Media
- Organize Box / Slab
- Website Management
- Company website
- Review Sites (G2, TrustRadius, Capterra)
- Partner Marketplace Sites (Acumatica, Sage, Procore)
- Paid Lead Sites (Compare HRIS, SelectHub, BetterBuys, Software Advicе, MatchR)
- Competitor SWOT Analysis
KPIs
- Social Media Performance Score (Weight: 50%)
- Website Leads / Week: 3 (Weight: 50%)
Administer Tools
- Hootsuite
- Constant Contact
COMPETENCIES
- Intelligence – Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information
- Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including e-mail
- Calm under pressure – Maintains stable performance when under heavy pressure or stress
Culture / Core values:
- Service-Oriented - Delight customers in every interaction
- Efficiency - Able to produce significant output with minimal wasted effort
- Enthusiasm - Exhibits passion and excitement about work. Has a can-do attitude
Company offers:
- Competitive salary level
- Flexible working hours
- Ability to work from anywhere
- Friendly team
Apply for the position (please make sure your CV/Profile contains contact information)